My business has evolved so much since it was founded in 2011. I have evolved so much since 2011. .
I have had a hard time defining my target market/tribe myself as I want to try and help everyone. Big lesson I learnt in the first two years of Modern Day Hippie being in business is that this leads to burn out. It really does drain you when you are trying to help everyone and be a solution for everything.
It took me longer than i would like to admit to face this head on and get super clear on my target market. I started off having a target market of Mothers, Athletes, Kids, Corporate Woman and everyone else in between. Although I still get customers from across the board my mission is to help the "Modern Woman" which I define as Female Entrepreneur and Small Business Owner.
By getting clearer I felt I had more energy and wasn't overwhelmed. If you are wanting more energy and not feel exhausted.
Here are my top 3 tips which were some of the hardest lessons I had to learn.
*Get focussed on your target market/ tribe
* Have boundaries. Some people will take all your energy and use you. Remember it is a two way exchange
*Learn to say no especially when opportunities come up that don't align with your mission or your target market. You will have more time and energy being more purposeful
Would love to know if you have any tips please leave them in the comments below.
Love & Light